Creating a ‘Retention-Ready’ Acquisition Plan: Lessons from Booming DTC Categories
With DTC, it’s all about that first purchase. If you can pique interest and inspire consumers to bet on your brand, that’s half the battle! But as cost-per-acquisition continues to increase, brands need to think about what comes next: how do you encourage consumers to keep coming back to you again and again? During this […]
What’s Your Omnichannel Personality?
Anyone who has spent time researching ecommerce growth strategies can see that omnichannel selling is the key to success. But here’s what you won’t see: all businesses aren’t created equal. Each one has a different strategy, a different level of maturity and different growth goals in mind. “Omni” doesn’t necessarily mean “all.” It depends on […]
Personalizing Your Digital Economy
Power your digital economy through personalized and unified experience management across multiple business models, surfaces, target markets, regions, payment types and more. Rich data and tooling enhance your ability to meet customers where they are to improve merchandising efficiency. Flexibility and extensibility are critical for adopting to changing market and customer demands, but what are […]
A Resale Renaissance: How Marketplaces Are Driving the Recommerce Boom
Recommerce continues to surge as consumers focus more on sustainability, while trying to buy discounted, luxury items. The recommerce revolution reached a tipping point during the pandemic — and that is thanks to powerful marketplaces that support community engagement and seamless browsing, buying and selling. Join this session to get diverse perspectives on what drives […]
Roles and Skills Driving Next-Gen CPG Brands
With the demand for top-quality talent more pressing than ever, CPG brands need to develop a strategy that ensures they win, and keep, the right people to drive their businesses into the future. This panel discussion will dig into the challenges brands face with the current labor shortage and how they can: Identify new roles […]
New Perspectives on Global Growth: Trends, Challenges and Opportunities
Social and economic dynamics have seismically changed the global commerce landscape — and created new opportunities for brands of all sizes. During this session, get in-depth analysis of the global retail market, including: The high-growth markets for ecommerce and physical retail; Top brands and retailers in these markets as well as the tech players that […]
How Conversational Commerce Streamlines the Customer Buying Journey to Better Fit Today’s Buy Now Pay Later Expectations
The last few years have changed the way business is done around the world. Consumers are more demanding of companies’ mobile presence than ever. According to Gartner, “Customers are already moving beyond branded websites and mobile apps.” Towards a conversational style of commerce that is optimized for customers preferred payment methods. In this discussion, we […]
Understanding (and Responding) to Shopper Promiscuity: Tips and Takeaways for Marketers and CX Leads
Today’s shoppers have limitless options and information at their fingertips, and they’re taking advantage of that power. A new study conducted by Alter Agents further proves this point, finding that 76% of shoppers — even the impulsive ones — want to be as informed as possible when making a purchase decision. Shopper promiscuity is also […]
The State of the Creator Economy and Revamping the Influencer Marketing Model
Is short-life content, rather than evergreen campaigns, the new move for brands and influencers? As consumers continue to subscribe to brands that are authentic and trustworthy, influencers are also rethinking their presence on social media platforms. Get today’s industry intelligence and learn how brands are reimagining their relationship with influencers. During this session, we’ll: • […]
The New State of Marketplaces and Their Opportunity for Growth
During this session, Jas Krdzalic, Senior Director of Marketplace Strategy at Albertson’s, one of the largest grocery stores in the U.S. that serves more than 30 million customers a week, and Bob Schwartz, serial company builder of technology and consumer-facing commerce companies and brands, will share perspectives on running an online marketplace and empower operators […]
