The State of the Creator Economy and Revamping the Influencer Marketing Model - Retail Innovation Conference & Expo

The State of the Creator Economy and Revamping the Influencer Marketing Model

May 12
2:15 pm – 2:45 pm CT
lindsay jerutis
Lindsay Jerutis
ShopStyle Collective
Kaleigh Moore (moderator)
Lumen Ventures LLC
Ranjan Roy
Ranjan Roy
AdoreMe
Joshua Carter
Shutterfly

Is short-life content, rather than evergreen campaigns, the new move for brands and influencers? As consumers continue to subscribe to brands that are authentic and trustworthy, influencers are also rethinking their presence on social media platforms. Get today’s industry intelligence and learn how brands are reimagining their relationship with influencers. During this session, we’ll:

• Understand how to build a successful “creator economy”;
• Examine how to strengthen your brand personality through short-lived marketing tactics for long-term impact; and
• Discover new ways to unlock ROI and long-term value through influencer partnerships.

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