The last few years have changed the way business is done around the world. Consumers are more demanding of companies’ mobile presence than ever. According to Gartner, “Customers are already moving beyond branded websites and mobile apps.” Towards a conversational style of commerce that is optimized for customers preferred payment methods. In this discussion, we look to explore how conversational channels, marketing automation and customer service AI are streamlining the customer buying journey to better fit today’s Buy Now Pay Later expectations, as well as:
- The bridge between customer conversations and commerce;
- Acquiring sustainable customers through conversations and automation; and
- Retaining customers and growing revenue with customer service / AI chatbots.
