Creating a ‘Retention-Ready’ Acquisition Plan: Lessons from Booming DTC Categories - Retail Innovation Conference & Expo

Creating a ‘Retention-Ready’ Acquisition Plan: Lessons from Booming DTC Categories

May 11
4:15 pm – 4:45 pm CT
Gefen Skolnick
Couplet Coffee
Kristen LaFrance
Kristen LaFrance (moderator)
Aminah Fawad

With DTC, it’s all about that first purchase. If you can pique interest and inspire consumers to bet on your brand, that’s half the battle! But as cost-per-acquisition continues to increase, brands need to think about what comes next: how do you encourage consumers to keep coming back to you again and again?

During this session, we’ll uncover lessons from brand leaders across various DTC categories, who will touch on:

• New advertising channels and tactics;
• Using social media as your early-stage commerce strategy;
• The role of marketplaces and retail partnerships; and
• Ways to use referrals and word-of-mouth as a key retention driver.

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