How Dollar General’s Pivot Strategy Became Integral to the Customer Experience
Since the beginning of the Brand Experience Awards, we’ve made the strategic decision to make “Most Effective Pivot Strategy” a key nomination category. What industry focuses more on pivoting than retail, right? Moreover, the awards started during the peak of COVID-19 lockdowns, and retailers of all sizes were focused on adapting their businesses and customer […]
5 Lessons from Prima’s Killer Content Strategy
The lines between inspiration and conversion have blurred. Shoppers always want to make sure they’re making the best decisions, especially if they’re making a highly considered purchase. Think about the last time you purchased a new smartphone, mattress or, well, even a new protein powder or skincare regimen! Where did you go? Maybe you checked […]
