2023 Brand Experience Award Winner Spotlight: Lulu and Georgia
This year’s Brand Experience Award winners represented the shifting priorities of the industry – from focusing on the speed, efficiency and safety that was top-of-mind during the pandemic, to an emphasis on complete immersion and personalization across all channels to drive customer retention and loyalty. If you haven’t already, be sure to check out the […]
How Brands, from Albertsons to PUMA, are Transforming their Brand Experiences
The Brand Experience Awards were created to spotlight companies across the retail realm, from scrappy start-ups to heritage organizations, that have set new standards for brand experience. The first installment of the awards took place in the early days of the pandemic, when consumer behaviors were completely turned upside down. As a result, many winners […]
How Dollar General’s Pivot Strategy Became Integral to the Customer Experience
Since the beginning of the Brand Experience Awards, we’ve made the strategic decision to make “Most Effective Pivot Strategy” a key nomination category. What industry focuses more on pivoting than retail, right? Moreover, the awards started during the peak of COVID-19 lockdowns, and retailers of all sizes were focused on adapting their businesses and customer […]
5 Lessons from Prima’s Killer Content Strategy
The lines between inspiration and conversion have blurred. Shoppers always want to make sure they’re making the best decisions, especially if they’re making a highly considered purchase. Think about the last time you purchased a new smartphone, mattress or, well, even a new protein powder or skincare regimen! Where did you go? Maybe you checked […]
