How Brands, from Albertsons to PUMA, are Transforming their Brand Experiences

How Brands, from Albertsons to PUMA, are Transforming their Brand Experiences

The Brand Experience Awards were created to spotlight companies across the retail realm, from scrappy start-ups to heritage organizations, that have set new standards for brand experience. The first installment of the awards took place in the early days of the pandemic, when consumer behaviors were completely turned upside down. As a result, many winners focused on their “pivot strategies” and their new approaches to omnichannel fulfillment and digital services.

While this year’s BEA winners still represent a diverse cross-section of brand sizes and categories, they’re now showcasing how they’re building and innovating upon the campaigns and experiences that reflect the industry’s new realities — and that, of course, includes consumers’ new behaviors and expectations.

Our 2023 BEA report spotlights the final 27 winners and the incredible work they’ve done. Dig into the content now to learn how Albertsons, Ben Bridge Jeweler, DRINKS, PUMA and many more, are transforming marketing, customer experience, store design and more!

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