Do you have a team that has really ramped up innovation to drive business results? Has the organization gone in a new strategic direction and unlocked new revenue opportunities? Are you doing some really cool things with mobile or social media? Well, then you may be a top contender for our Brand Experience Awards!
The Brand Experience Awards were created to spotlight the businesses that are redefining the rules of interaction, engagement and loyalty. They have implemented new tools and strategies in one or several areas of the brand experience, raising the stakes for their competitors and the entire retail industry. And given the vast, all-encompassing nature of “brand experience,” we have several categories in play:
- Digital Innovation: What are the most innovative digital technologies and strategies driving successful omnichannel experiences?
- Pop-Ups, Events and Partnerships: How are you using physical spaces and experiences to bring your brand story to life?
- Marketing Campaigns for the Complete Shopper Journey: How are you meeting shoppers at the touch point to drive purchases and loyalty?
- Customer Retention and Loyalty: How are you cultivating community and closeness to your brand to drive long-term loyalty?
- Mobile and Social Optimization: What campaigns and tactics are helping you connect with customers in real time?
- Store Design and Experiential Retail: Are you leveling up your physical spaces to be relevant and immersive?
- Marketplace Strategies and Technologies: How are you capitalizing on the marketplace movement?
- Last Mile and Fulfillment Experiences: Are you innovating in delivery and fulfillment? How are you mastering the last mile?
- The Convergence of Content and Commerce: How are you using compelling content to activate and engage your shoppers? Are you creating a seamless experience from initial engagement to conversion?
Winners will be announced and celebrated during the Retail Innovation Conference & Expo, scheduled for June 4-6, in Chicago. Be sure to submit your nomination by April 5!
