DTC Brands Take Unique Paths to Growth
We’ve all seen the headlines: Direct-to-consumer (DTC) brands that were once heralded for their innovation are now struggling to reach true profitability. Increased competition online, rising cost-per-acquisition costs, and volatile marketing and advertising platforms are just three of the many factors impacting DTC growth strategies. While many have taken these challenges and turned them into […]
Footage From the Floor: How CPGs Can Compete and Thrive
CPGs are no longer confined to shelves in a store. Thanks to the power of digital, they have the ability to reach, engage and convert more consumers and expand their whole partnerships in strategic way. But to stand out, CPG brands need to understand what consumers want, and ensure their product and positioning aligns. At […]
Look Under The Hood Of Kroger’s Innovation Machine
When COVID first hit, we felt retail businesses screech to a halt. Stores shuttered, associates were furloughed, if not laid off. While the industry felt like it was in a holding pattern, we saw some retailers step on the gas and really stand out from the pack. One of those companies was Kroger. Rather than look at this moment of […]
