CPGs are no longer confined to shelves in a store. Thanks to the power of digital, they have the ability to reach, engage and convert more consumers and expand their whole partnerships in strategic way. But to stand out, CPG brands need to understand what consumers want, and ensure their product and positioning aligns.
At the 2022 Retail Innovation Conference & Expo, Regina Bailey, Senior Director of Retail Strategy for Menasha, offered insights to help attendees compete and win through the omnichannel customer experience and we got to pick her brain on topics like:
- The role of sustainability in customer experience;
- The power of packaging in brand building and recognition; and
- How the DTC revolution is changing the game for CPGs.
Get all her fantastic insights by checking out the video below!