product education Archives - Retail Innovation Conference & Expo

5 Lessons from Prima’s Killer Content Strategy

Hompage for the Prima ecommerce site

The lines between inspiration and conversion have blurred. Shoppers always want to make sure they’re making the best decisions, especially if they’re making a highly considered purchase. Think about the last time you purchased a new smartphone, mattress or, well, even a new protein powder or skincare regimen! Where did you go? Maybe you checked […]

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