DTC Brands Take Unique Paths to Growth
We’ve all seen the headlines: Direct-to-consumer (DTC) brands that were once heralded for their innovation are now struggling to reach true profitability. Increased competition online, rising cost-per-acquisition costs, and volatile marketing and advertising platforms are just three of the many factors impacting DTC growth strategies. While many have taken these challenges and turned them into […]
Footage From the Floor: How CPGs Can Compete and Thrive
CPGs are no longer confined to shelves in a store. Thanks to the power of digital, they have the ability to reach, engage and convert more consumers and expand their whole partnerships in strategic way. But to stand out, CPG brands need to understand what consumers want, and ensure their product and positioning aligns. At […]
