For legacy retail companies, tradition can be both a great asset and a hard challenge to overcome. Brands in this position must continuously ask themselves two important questions: How do we continue to stay relevant as retailers? And how do we continue to meet our customers where they are?
The Innovation & Business Development team at Macy’s has been hard at work trying to answer those questions, in an effort to discover new business models that use their legacy as a vehicle to drive innovation.
During a live Q&A on Thursday, April 18 at 2 PM ET, Debbie Hauss, Executive Director, Content at Retail TouchPoints, will sit down with Parinda Muley, VP, Innovation & Business Development at Macy’s, to learn more about how the company is working to stay competitive, survive and thrive in today’s challenging retail environment. She’ll touch on:
- The Market At Macy’s initiative that allows digitally native brands the opportunity to showcase their products in pop-ups in 12 of Macy’s stores;
- The strategic pillars Macy’s focused on to create a disruptive business model; and
- What other retailers can learn from Macy’s approach to innovation.
Join us for the live discussion!
It takes place April 18 at 2:00 PM ET. Add to calendar.