How Macy’s Uses Its Legacy To Drive Innovation

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For legacy retail companies, tradition can be both a great asset and a hard challenge to overcome. Brands in this position must continuously ask themselves two important questions: How do we continue to stay relevant as retailers? And how do we continue to meet our customers where they are? 

The Innovation & Business Development team at Macy’s has been hard at work trying to answer those questions, in an effort to discover new business models that use their legacy as a vehicle to drive innovation. 

During a live Q&A on Thursday, April 18 at 2 PM ETDebbie Hauss, Executive Director, Content at Retail TouchPoints, will sit down with Parinda Muley, VP, Innovation & Business Development at Macy’s, to learn more about how the company is working to stay competitive, survive and thrive in today’s challenging retail environment. She’ll touch on: 

  • The Market At Macy’s initiative that allows digitally native brands the opportunity to showcase their products in pop-ups in 12 of Macy’s stores; 
  • The strategic pillars Macy’s focused on to create a disruptive business model; and 
  • What other retailers can learn from Macy’s approach to innovation. 

Join us for the live discussion!
It takes place April 18 at 2:00 PM ET. Add to calendar.

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