Footage From the Floor: Leveling Up Personalization Strategies - Retail Innovation Conference & Expo

Footage From the Floor: Leveling Up Personalization Strategies

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Today’s consumers expect their online shopping experiences to be seamless and personalized to their wants and needs. We can thank Amazon for that. The online giant is a true master at using data to tailor search results and product recommendations. But through their branded ecommerce sites, merchants have a unique opportunity to create immersive, hyper-relevant marketing campaigns and online shopping experiences.  
 
As customer retention and loyalty come to the forefront, merchants need to prioritize first-party data collection and utilization. At the 2022 Retail Innovation Conference & Expo, Rajesh Jain, Founder of Netcore Cloud, and Pavan Sondur, CEO and Co-Founder of UNBXD, offered key trends impacting marketing teams, especially as they strive to enrich customer experiences and boost loyalty. Netcore Cloud also shared why they invested $100 million in UNBXD to enhance product discovery and on-site search capabilities. Together, both companies can help retail brands develop a powerful go-to-market engine that will help them capitalize on the growth of ecommerce and embrace experience transformation.  

Get more deep-dive insights by checking out the video below! 

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