April 18, 2018 - Retail Innovation Conference & Expo

Podcast: Preparing For Gen Z & Cultivating Loyalty With Shoppers

In anticipation of his upcoming keynote at the Retail Innovation Conference, award-winning shopper behavioralist Ken Hughes sat down with Retail TouchPoints Editor-In-Chief Debbie Hauss to discuss how retailers can prepare for the new generation of shoppers. In the podcast, Ken touches on:  The differences in preferences between Gen Z shoppers and the generations before them; The value of millennials in the workforce; Retail brands that are successfully adapting to the shift in the […]

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