Q&A With Ken Hughes: How To Reach The ‘Phygital Natives’ Of Gen Z
“Every single generation, from Gen X to Millennials to Gen Z, requires things faster and faster. And one good experience means that you now expect that the next time,” says Shopper Behaviouralist Ken Hughes. In this Q&A, Hughes reveals the secrets retailers need to know to market to, and employ, Gen Z — the first […]
