Understanding Gen Z: Getting Inside Their Heads…and Their Wallets

A diverse group of Gen Z people at a party

Ah, Gen Z. To some, they’re a complete mystery. To many, they’re the hottest shopper audience and, in turn, crucial to brands’ future growth marketing strategies.   It’s pretty clear why: with about $360 billion in disposable income in 2021, this demographic’s spending power is growing…and so is their impact on the world at large. Digitally […]

#RIC18: Complete Event Coverage

The 2018 Retail Innovation Conference featured more than 50 retailers and industry experts sharing their insights on hot topics including personalization, AI/machine learning applications, influencer marketing, innovative payment options, and making the leap from online to brick-and-mortar. Executives from Walmart, 1-800-Flowers, TechStyle Fashion Group, Carhartt, zulily, Adore Me, Sugarfina and 99 Cents Only Stores shared […]