Geronimo Chala


Vice President, Sales


Geronimo is the Vice President of Retail at Rebag. Prior to Rebag, Geronimo was the Director of Retail for CH by Carolina Herrera and Purification Garcia overseeing the expansion of retail and E-comm in the U.S. that led to an additional $3.2M in EBITDA in 2018. Before joining CH by Carolina Herrera, Geronimo was in the Automotive and Energy sector with Tesla Inc. He was the General Manager of the North East with responsibility for growing the charging infrastructure for electric vehicles, sales and delivery, and Tesla Energy. The results posted an improvement in NPS score for Sales and Delivery from 68% to 94.8% and grow top-line revenue from $1.1 Billion to $1.6 Billion. In 2014 Geronimo was at SMCP as the Director of Retail building the North America portfolio for retail. At SMCP Geronimo spent his time improving sales strategy through omnichannel that increased sales by 160%.

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