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Ekta, Chopra is VP of Digital and has been at e.l.f. since January 2016. Chopra is responsible for the Technology, Ecommerce and Direct Marketing functions, with focus on architecture & design, Security & Compliance, and building scalable digital enterprise solutions, managing the direct to consumer business and direct marketing strategies at e.l.f. Prior to e.l.f., Chopra worked at The James Irvine Foundation as the head of technology where she worked with many Silicon Valley technology companies to build programs for non-profits before that she worked at Charming Charlie as VP of IT a private equity based high growth specialty retailer. Chopra holds a degree in Technology Operations Management and a minor in Finance from California Polytechnic University of Pomona. She also holds an advanced program management degree from Stanford University and Digital Marketing certificate from Columbia university.
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