Carter Jensen - Retail Innovation Conference & Expo

Carter Jensen

Carter Jensen

Sr. Manager, Global Commerce (Global Head, DTC)

General Mills

Carter Jensen is the Ecommerce Innovation Lead and head of Direct to Consumer for General Mills. Driving forward-looking discovery and investments into emerging capabilities, his international team aims to the pace of change in consumer experiences and commerce — Serving the rapidly changing consumers of tomorrow, while continuing to meet the needs of families today. Carter joined General Mills in 2020 amid ecommerce disruption driven by the Covid-19 pandemic. With a mission to help accelerate ecommerce capabilities, he supported the vision of “Connected Commerce” across the organization, transforming the go-to-market strategy for the company’s collection of leading, global brands. Prior to his role within General Mills, Carter led a variety of consumer experience & technology startups in addition to holding leadership positions in some of the country’s most influential agencies and consulting firms. Driving breakthrough client success with partners such as Anheuser-Busch, Nike, and Google, has earned Carter a collection of awards, including a “Webby” for experiential technology & commerce innovation.

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