Carter Jensen

Carter Jensen is the Ecommerce Innovation Lead and head of Direct to Consumer for General Mills. Driving forward-looking discovery and investments into emerging capabilities, his international team aims to the pace of change in consumer experiences and commerce — Serving the rapidly changing consumers of tomorrow, while continuing to meet the needs of families today. Carter joined General Mills in 2020 amid ecommerce disruption driven by the Covid-19 pandemic. With a mission to help accelerate ecommerce capabilities, he supported the vision of “Connected Commerce” across the organization, transforming the go-to-market strategy for the company’s collection of leading, global brands. Prior to his role within General Mills, Carter led a variety of consumer experience & technology startups in addition to holding leadership positions in some of the country’s most influential agencies and consulting firms. Driving breakthrough client success with partners such as Anheuser-Busch, Nike, and Google, has earned Carter a collection of awards, including a “Webby” for experiential technology & commerce innovation.