We believe great content is the heart of a great event experience. There is no shortage of digital and IRL events out there, so we think investing in timely content with relevant, knowledgeable speakers is key. Luckily we have someone like Erica Vallecorsa helping us bring the Retail Innovation Conference & Expo vision to life!
Prior to joining our team, Erica was deep in the healthcare space and helped produce some of the world’s most respected events in pharma, medtech and other fascinating areas of the sector. It was clear from the jump that she was able to quickly grasp complex topics and ever-changing industries. However, her focus on researching emerging brands and thoughtful voices, plus her incredibly curious outlook on the industry, make her the perfect person to ensure we’re always bringing a fresh perspective to the event agenda. Want to learn more about our content extraordinaire? Read on!
Who are you and what is your current role?
My name is Erica Vallecorsa and I am a Content Specialist for the Retail Innovation Conference & Expo. I work on the speaker recruitment/engagement, session content, event strategy and overall programming for the show.
What do you love most about what you do?
I’m a curious person and enjoy conducting market research, discovering new brands and digging into the latest trends. I love having the opportunity to meet and chat with the retail community to understand how the industry is evolving. Cultivating meaningful relationships with executives to create purpose-driven event experiences is what I love the most. It’s also so rewarding to see the content you’ve been developing for months with retail leaders come to life on-site at events.
What is your favorite thing to do outside of work?
I am a fitness fanatic and have a passion for sports and fitness. I grew up as a three-sport athlete, played DII college softball and love to work out, whether that be running, cycling or weightlifting. I also love to travel to new places with my husband and try new cuisines. We recently went to Iceland, and it was our favorite country we’ve visited yet!
What’s the last TV show you binged or book you read?
I recently read Speak: Find Your Voice, Trust Your Gut and Get from Where You Are to Where You Want to Be by Tunde Oyeneyin and it was extremely inspiring. As a Peloton enthusiast, I was ecstatic to read her book as she is one of my favorite Peloton instructors. She has such an inspiring story and is so motivating!
What brand/retailer are you most loyal to?
I am a huge fan of Trader Joe’s. I do all my grocery shopping there and I’m obsessed with their seasonal/limited-edition items. They do such a good job with their newsletter, “The Fearless Flyer,” and the fan accounts that have been created on social media (not affiliated with Trader Joe’s) really keep loyal customers like me engaged with the latest items to purchase. Also, I thoroughly enjoy exploring boutique shops, especially when I’m traveling to new places; I love unique finds and shopping local brands!
