2023 BEA Winner for Convergence of Content & Commerce – Babylist   - Retail Innovation Conference & Expo

2023 BEA Winner for Convergence of Content & Commerce – Babylist  

This year’s Brand Experience Award winners represented the shifting priorities of the industry – from focusing on speed, efficiency and safety to complete immersion and personalization across all channels. Check out the full report, which includes a variety of insights and tactics from each award winner! 

One brand winner that we’re thrilled to highlight is Babylist! They made a huge difference by focusing on the convergence of content and commerce, which is extremely important in the baby category.  

Buying products for a new baby is a uniquely complicated and emotional experience. It’s hard to know where to begin, let alone what’s truly needed or how to pick between an exhaustive list of options. It’s even more challenging for first-time parents, who often start with little experience. Babylist’s editorial team of writers, researchers, video producers and editors focus on creating the best, most trusted content for growing families. Their award-winning written and video content touted impressive stats through the following: 

Site and Mobile App: 59 million unique monthly page views 

Email: 11 million email subscribers 

Social Media: 2 million social media followers and 100 million video views on social media in Q1 2023 alone 

Metaverse Experiences: Allowed guests to walk virtually through a real home outfitted with editor-selected baby products that link to supporting videos, reviews and Babylist expert guides drove more than 1,000 viewing hours, 100,000 page views and 110,000 clicks on product hotspots 

If you know of a business that is redefining the rules of interaction, engagement and loyalty, be sure to submit them for the 2024 Brand Experience Awards! Nominations are open and the deadline to submit is April 5, 2024. (Note: each brand or retailer can be nominated in up to three (3) categories!) 

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