Every successful brand is built upon a “North Star”: A core mission and values that support powerful storytelling and community building. But what comes after that?
Brands have access to more tools and tactics that will help them reach customers and achieve their revenue goals. But how can they determine the optimal mix for their business? During this session, get an adaptable framework that you can use to drive long-term growth that includes:
• Optimizing the customer journey with data-driven shopper insights;
• Perfecting your channel mix;
• Scaling brand storytelling through content creation; and
• Monetizing communities to drive loyalty.
