The Future of Social Commerce: Embracing Content and Community to Drive Customer Loyalty - Retail Innovation Conference & Expo

The Future of Social Commerce: Embracing Content and Community to Drive Customer Loyalty

May 12
10:30 am – 11:15 am CT
Deborah Weinswig
Deborah Weinswig (moderator)
Coresight Research
Vincent Yang
Vincent Yang
Firework
Profile

Profile

Coresight Research forecasts that the U.S. live commerce market will become a $25 billion industry by 2023. Additional predictions indicate that the broader social commerce landscape will create a $1.2 trillion opportunity for brands and retailers.

But what are the keys to monetizing the evolution and acceleration of social commerce? During this panel, experts will offer consumer-based insights and best practices to help attendees maximize their social commerce mix. Join us to learn how to:
• Develop a social commerce strategy built around your customer and business goals;
• Establish your toolkit for success, including the mix of owned, earned and paid channels;
• Test, measure and improve your approach based on consumer behaviors and revenue results.

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