Tapping Local Creative Communities to Drive Commerce (Powered by MARTK’D) - Retail Innovation Conference & Expo

Tapping Local Creative Communities to Drive Commerce (Powered by MARTK’D)

May 11
2:30 pm – 3:00 pm CT

Jennifer Aldridge
Jennifer Aldrige
Foot Locker -- Detroit
Donald Dudley
Donald Dudley
Foot Locker
Dion Walcott
Dion Walcott

How are you creating a loyal community for your brand? What makes your brand top of mind for consumers? To cut through the clutter and foster true loyalty, retailers and brands are creating in-store activations that showcase the intersection of education, art and community. In this session, you’ll hear real-world insights from Foot Locker and New Balance on how they’ve created unique, community-driven experiences, as well as:

  • How they partnered with MARTK’D to curate education, art and cultural programming that provides access to career opportunities;
  • Lessons learned for promoting and implementing in-store activations; and
  • Key insights into measuring ROI and community impact at the store level.

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