When we go beyond the simple search and boring browse experiences that ecommerce has relied on since the 90s, we can offer shoppers the kinds of high-converting, superpowered site experiences that they crave. In this session, we will explore how machine-learning, next-generation semantic search, in-session personalization – can drive loyalty and significant revenue. In order to digitally transform and keep up with the massive shifts in consumer behavior – and prepare for holiday peak – now is the time to conduct an audit of your ecommerce goals with user experience in mind. In this workshop, you’ll learn:
- How to adapt the search box to the language of the user, and not the language of the search engine;
- Why getting away from keyword-based searching is so important; and
- How zero, first, and third-party data each play a different role in creating relevant user experiences.