Maximizing Retail Media Networks - Retail Innovation Conference & Expo

Maximizing Retail Media Networks

May 12
12:15 pm – 12:45 pm CT
Cara Pratt
Cara Pratt
Kroger Precision Marketing



Retailers are adapting to find new ways to reach target audiences and media networks are becoming a key approach to do this. Why are retailers investing in retail media networks? One main reason is because it allows them to have access to valuable, first-party consumer data that allows them to serve targeted offers and messaging to likely-to-buy consumers. During this session, get an inside look into:

  • What a retail media network includes and how it impacts omnichannel engagement;
  • How both brands and retailers can benefit from the media network model; and
  • Tips and best practices for monetizing partnerships and maximizing the customer experience.

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