Retailers are adapting to find new ways to reach target audiences and media networks are becoming a key approach to do this. Why are retailers investing in retail media networks? One main reason is because it allows them to have access to valuable, first-party consumer data that allows them to serve targeted offers and messaging to likely-to-buy consumers. During this session, get an inside look into:
- What a retail media network includes and how it impacts omnichannel engagement;
- How both brands and retailers can benefit from the media network model; and
- Tips and best practices for monetizing partnerships and maximizing the customer experience.
