From URL to IRL: Key Considerations for Scaling Offline - Retail Innovation Conference & Expo

From URL to IRL: Key Considerations for Scaling Offline

May 11
2:30 pm – 3:00 pm CT
Rich Fulop
Alvie Faulkenbery
Lisa Perlmutter
Lisa Perlmutter
Brilliant Earth
claire tassin
Claire Tassin (moderator)
Morning Consult

Entry into physical stores has always been the “next big step” for brands, whether it be through wholesale partnerships or branded storefronts. But how can DTC leaders determine when to make the leap and which approach is right for them?

During this panel, we’ll discuss the role of stores in the DTC world and offer advice and insight to guide attendees, including:

  • Harnessing community activations and events;
  • Testing markets via pop-ups and rotating concepts; and
  • Developing a long-term brick-and-mortar strategy.

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