Retailers are reimagining their in-store shopping experiences by embracing “retailtainment.” For example, Lalo is differentiating in the parenting space by offering classes, immersive play spaces and more immersive components in its first physical location. In this session, you will learn:
- The benefits of implementing “retailtainment”;
- Tips to diversify in-store experiences from online; and
- Best practices to invest in technology for physical stores that engage, inform and entertain consumers.
