Experimenting with “Retailtainment” to Drive Engagement and Customer Loyalty - Retail Innovation Conference & Expo

Experimenting with “Retailtainment” to Drive Engagement and Customer Loyalty

May 11
11:30 am – 12:00 pm CT
Michael Wieder
Michael Wieder
Alicia Esposito (moderator)
Retail TouchPoints


Retailers are reimagining their in-store shopping experiences by embracing “retailtainment.” For example, Lalo is differentiating in the parenting space by offering classes, immersive play spaces and more immersive components in its first physical location. In this session, you will learn:

  • The benefits of implementing “retailtainment”;
  • Tips to diversify in-store experiences from online; and
  • Best practices to invest in technology for physical stores that engage, inform and entertain consumers. 

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