Creating One-to-One Personalized Experiences: Lessons from the Retail Trenches

Personalization is no longer an option; it is an expectation. While the technology and data science required to achieve finite, one-to-one personalization may seem daunting, it is possible with innovative leadership and the right partners.
Learn how retailers have leveraged customer transaction data to understand customer behavior, automate audience selection, and personalized customer journeys through personalized pricing. The implementation of AI and machine learning powers this level of personalization while optimizing marketing spend and increasing customer value. During this session, you will learn:
• The paradigm shift from mass marketing and segment-based marketing to one-to-one marketing;
• The technology and data required to accomplish one-to-one marketing and pricing;
• How a customer-centric focus increases customer value and grows business; and
• Why finding the right technology partner is more feasible than building technology in-house or buying expensive solutions that may or may not work.