As brands continue to adapt and implement new technologies to support more immersive (and personalized) experiences, they must ensure that they’re compliant with new global and local regulations, and are prepared to adapt to new guidelines from big tech.
In this session you will learn how to:
• Embed security and data privacy into the entire organization;
• Adapt to new marketing and advertising regulations at the global and local level; and
• Respond to new guidelines around how tech is used in physical stores, and potential guardrails for implementation.