It is vital for today’s retailers and brands to be relevant to shoppers via all touchpoints – in-store, online, in marketing channels, in customer service experience. More importantly, the more you learn about a customer, the more thoughtful you have to be in delivering end-to-end experiences. Join this session to discover new ways of personalizing experiences, including:
- Importance of explicit feedback; constantly interacting with customers to enhance the shopper experience;
- The new way of engagement; in the age of TikTok and Instagram, customers crave and expect curated feeds that align with near-term needs and long-term interests; and
- Verticalized customer service; showing up authentically as an expert to both enthusiast groups and new customers.
