The New Normal: Top Tips on Using Data to Fuel Personalized Experiences - Retail Innovation Conference & Expo

The New Normal: Top Tips on Using Data to Fuel Personalized Experiences

May 11
11:30 am – 12:00 pm CT

Bradford Shellhammer
Bradford Shellhammer


It is vital for today’s retailers and brands to be relevant to shoppers via all touchpoints – in-store, online, in marketing channels, in customer service experience. More importantly, the more you learn about a customer, the more thoughtful you have to be in delivering end-to-end experiences. Join this session to discover new ways of personalizing experiences, including:

  • Importance of explicit feedback; constantly interacting with customers to enhance the shopper experience;
  • The new way of engagement; in the age of TikTok and Instagram, customers crave and expect curated feeds that align with near-term needs and long-term interests; and
  • Verticalized customer service; showing up authentically as an expert to both enthusiast groups and new customers.

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