Research from the Kearney Consumer Institute indicates that 76% of consumers trust small businesses more than their enterprise counterparts. Why? Because they are embedded into the community. They know and trust the associates. They feel a deep-rooted connection to the store and its products. Brands like goodMRKT are embracing this movement and are using their stores as connecting points between their consumers, associates and purpose-driven brands. During this session, hear how goodMRKT collaborates with key partners like Sackcloth & Ashes to find new ways to resonate with communities on a deeper, more meaningful level. You’ll learn how to:
- Understand and identify the priorities of local store communities;
- Identify and build relationships with adjacent brands and organizations; and
- Develop a strategy that combines events, classes and high-touch service.