Marijuana legalization is spreading across the U.S. and worldwide: it is legal for adults in 19 states and Washington, DC, while medical marijuana is legal in 38 states and DC, according to Business Insider. State-level policy changes are undoubtedly shifting market awareness and perception, but cannabis brands are still tasked with educating consumers about the benefits.
We are fascinated by the evolving cannabis market and the new opportunities (and challenges) brands in this space are facing amid shifting political and market dynamics. During our research, we’ve seen some companies really rise to the top. For example, Cookies and Dr. Greenthumb are two cannabis brands that combine community, culture and content to bring their brands to life. Additionally, they use immersive store designs and interactive technology to build consumer trust and empower them to make the best decisions. Store employees (affectionally known as ‘budtenders’) also use tablets and clienteling technology to provide the highest level of service.
This is the epitome of a thoughtful and powerful store experience and we wanted to share the magic with our Retail Innovation Conference & Expo audience! That’s why we partnered with Temeka Group, CS Hudson and Cookies to create an activation that featured the interactive displays, QR codes and other powerful components that make up this great experience.
Now, you can get an inside look, too! Andrew Gaffney, SVP of Retail TouchPoints took some time to chat with Paul Nieboer of Temeka Group about the brand experience and how technology can be used intentionally to help brands meet their store goals.