Video Archives - Retail Innovation Conference & Expo

TUMI’s Charlie Cole: Last-Click Attribution Just Isn’t Enough

Charlie Cole, Chief Digital Officer of TUMI, doesn’t mince words about the limitations of last-click marketing attribution: “If you’re managing your marketing spend on a last-click basis, I hope you work in luggage, because I want to compete against you,” he said during his lively presentation at the 2017 Retail Innovation Conference. “It’s just not […]

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