visual merchandising Archives - Retail Innovation Conference & Expo

Which Brands are Embracing the Art of Window Storytelling?

Bergdorf Goodman inspired New York City shoppers by creating a series of vignettes that spotlighted the power of craftsmanship and different materials, including paper and metal.

They say the eyes are the window to the soul…the same could also be said about, well, windows! Store windows, to be exact. They are one of the first things consumers see as they past by storefronts. They also have the power to tell entertaining, engaging and exciting stories that reflect the brand. During the […]

Designers, Spotlight Your Holiday Creations! Winning Windows Nominations Are Open

Ah, the holiday season. It’s truly a magical time. And store designers are arguably the magicians crafting incredible store experiences as shoppers hustle and bustle through the streets and malls. As consumers work to check off their holiday shopping lists, department stores, specialty retailers and luxury brands alike will embrace powerful storytelling and visual merchandising […]

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