social commerce Archives - Retail Innovation Conference & Expo

3 Trends. 3 Brands. 3 Deep-Dive Discussions During #RICE24

The Retail Innovation Conference & Expo, taking place June 4-6 in Chicago, will facilitate candid conversations on the industry's top trends.

I’ve been covering the retail industry for 12 years and there has never been a shortage of emerging trends to investigate and new topics to explore. However, I will say that we saw some incredible momentum in 2023, which has made planning for the 2024 Retail Innovation Conference & Expo agenda even more exciting (and […]

On the #RICE23 Show Floor: The Social Commerce Showcase, Produced by iAdvize

The social commerce showcase will reveal how brands and retailers can use the various social media apps to drive engagement and conversion.

Accenture predicts that social commerce will grow three times as fast as traditional ecommerce, reaching $1.2 trillion by 2025. But social commerce doesn’t just mean purchasing a product from your feed. Artificial intelligence-assisted ecommerce is helping drive conversion and iAdvize is bringing various examples and use cases to life with the Social Commerce Showcase!  

Footage From the Floor: Dig Into the Livestream Shopping Trend

3…2…1…lift-off! Livestream shopping is just getting off the ground in the U.S., but we think it’s going to be big.   While livestream shopping has been super popular and profitable in China, it’s still in its infancy in other parts of the world. Social platforms such as Facebook have pulled back their live shopping efforts, which […]

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