Footage from the Floor: How Cannabis Brands are Leading in Store Experience

Marijuana legalization is spreading across the U.S. and worldwide: it is legal for adults in 19 states and Washington, DC, while medical marijuana is legal in 38 states and DC, according to Business Insider. State-level policy changes are undoubtedly shifting market awareness and perception, but cannabis brands are still tasked with educating consumers about the […]

Metaverse Mania: The Latest in Retail’s Hottest Trend

Whether they’re contrarians or loyal believers, it seems like everyone in the retail industry is talking about the metaverse and the much broader topic of web3.   Web3 is defined as the next iteration of the internet, which is decentralized and is developed through a series of distributed technologies like blockchain. In the Web2 era, big […]

Q&A With Ken Hughes: How To Reach The ‘Phygital Natives’ Of Gen Z

“Every single generation, from Gen X to Millennials to Gen Z, requires things faster and faster. And one good experience means that you now expect that the next time,” says Shopper Behaviouralist Ken Hughes. In this Q&A, Hughes reveals the secrets retailers need to know to market to, and employ, Gen Z — the first […]