Inside the New Marketing Tech Stack: Considering the Loyalty Loop

Nearly half of senior marketing executives expect to see a large financial impact on marketing ROI as a result of the end of third-party cookies, according to a recent survey by Lytics. It’s a reality that all marketing teams must face, and while some are making moves to collect more first- and zero-party data, 52% […]

Footage From the Floor: Leveling Up Personalization Strategies

Today’s consumers expect their online shopping experiences to be seamless and personalized to their wants and needs. We can thank Amazon for that. The online giant is a true master at using data to tailor search results and product recommendations. But through their branded ecommerce sites, merchants have a unique opportunity to create immersive, hyper-relevant […]