Peek Inside Boisson’s First-Party Data Engine
Following the over-indulgence that occurred during the pandemic, many people are curbing their alcohol consumption and embracing NA cocktails and spirits. As a result, the non-alcoholic spirit, wine and beer market is poised to grow 31% by the end of 2024, according to IWSR research. VCs and celebrities alike are now cashing in either by […]
Inside the New Marketing Tech Stack: Considering the Loyalty Loop
Nearly half of senior marketing executives expect to see a large financial impact on marketing ROI as a result of the end of third-party cookies, according to a recent survey by Lytics. It’s a reality that all marketing teams must face, and while some are making moves to collect more first- and zero-party data, 52% […]
Footage From the Floor: Leveling Up Personalization Strategies
Today’s consumers expect their online shopping experiences to be seamless and personalized to their wants and needs. We can thank Amazon for that. The online giant is a true master at using data to tailor search results and product recommendations. But through their branded ecommerce sites, merchants have a unique opportunity to create immersive, hyper-relevant […]
