omnichannel strategy Archives - Retail Innovation Conference & Expo

DTC Brands Take Unique Paths to Growth

Homepage to Boisson ecommerce site, shows tabletop with different bottle and glasses of beverages

We’ve all seen the headlines: Direct-to-consumer (DTC) brands that were once heralded for their innovation are now struggling to reach true profitability. Increased competition online, rising cost-per-acquisition costs, and volatile marketing and advertising platforms are just three of the many factors impacting DTC growth strategies. While many have taken these challenges and turned them into […]

Footage from the Floor: How Cannabis Brands are Leading in Store Experience

Marijuana legalization is spreading across the U.S. and worldwide: it is legal for adults in 19 states and Washington, DC, while medical marijuana is legal in 38 states and DC, according to Business Insider. State-level policy changes are undoubtedly shifting market awareness and perception, but cannabis brands are still tasked with educating consumers about the […]

Metaverse Mania: The Latest in Retail’s Hottest Trend

Whether they’re contrarians or loyal believers, it seems like everyone in the retail industry is talking about the metaverse and the much broader topic of web3.   Web3 is defined as the next iteration of the internet, which is decentralized and is developed through a series of distributed technologies like blockchain. In the Web2 era, big […]

The Scoop on Retail’s Livestreaming Opportunity

As adoption for livestreaming continues to grow for brands and retailers, what makes the leaders and innovators stand out? And what other emerging opportunities (metaverse experimentation, perhaps?) are retailers and brands exploring to deliver on connected commerce strategies?  During the opening remarks at the Retail Innovation Conference & Expo last month, Deborah Weinswig, CEO and Founder […]

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