martech Archives - Retail Innovation Conference & Expo

Inside the New Marketing Tech Stack: Considering the Loyalty Loop

Nearly half of senior marketing executives expect to see a large financial impact on marketing ROI as a result of the end of third-party cookies, according to a recent survey by Lytics. It’s a reality that all marketing teams must face, and while some are making moves to collect more first- and zero-party data, 52% […]

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