Footage From the Floor: Dig Into the Livestream Shopping Trend
3…2…1…lift-off! Livestream shopping is just getting off the ground in the U.S., but we think it’s going to be big. While livestream shopping has been super popular and profitable in China, it’s still in its infancy in other parts of the world. Social platforms such as Facebook have pulled back their live shopping efforts, which […]
The Scoop on Retail’s Livestreaming Opportunity
As adoption for livestreaming continues to grow for brands and retailers, what makes the leaders and innovators stand out? And what other emerging opportunities (metaverse experimentation, perhaps?) are retailers and brands exploring to deliver on connected commerce strategies? During the opening remarks at the Retail Innovation Conference & Expo last month, Deborah Weinswig, CEO and Founder […]
