Understanding Gen Z: Getting Inside Their Heads…and Their Wallets
Ah, Gen Z. To some, they’re a complete mystery. To many, they’re the hottest shopper audience and, in turn, crucial to brands’ future growth marketing strategies. It’s pretty clear why: with about $360 billion in disposable income in 2021, this demographic’s spending power is growing…and so is their impact on the world at large. Digitally […]
