Understanding Gen Z: Getting Inside Their Heads…and Their Wallets
Ah, Gen Z. To some, they’re a complete mystery. To many, they’re the hottest shopper audience and, in turn, crucial to brands’ future growth marketing strategies. It’s pretty clear why: with about $360 billion in disposable income in 2021, this demographic’s spending power is growing…and so is their impact on the world at large. Digitally […]
Q&A With Ken Hughes: How To Reach The ‘Phygital Natives’ Of Gen Z
“Every single generation, from Gen X to Millennials to Gen Z, requires things faster and faster. And one good experience means that you now expect that the next time,” says Shopper Behaviouralist Ken Hughes. In this Q&A, Hughes reveals the secrets retailers need to know to market to, and employ, Gen Z — the first […]
