#RICE23 Speaker Spotlight: Tanya Brinich, Senior Director of RaaS Client Success, thredUP
The resale space is evolving, and growing, at a rapid pace. Consumers are attempting to make more intentional and sustainable buying decisions and, in turn, brands and retailers are considering how they can adapt to align with these new behaviors. One company that is helping retail organizations make the leap is thredUP. While thredUP offers […]
Understanding Gen Z: Getting Inside Their Heads…and Their Wallets
Ah, Gen Z. To some, they’re a complete mystery. To many, they’re the hottest shopper audience and, in turn, crucial to brands’ future growth marketing strategies. It’s pretty clear why: with about $360 billion in disposable income in 2021, this demographic’s spending power is growing…and so is their impact on the world at large. Digitally […]
Q&A With Ken Hughes: How To Reach The ‘Phygital Natives’ Of Gen Z
“Every single generation, from Gen X to Millennials to Gen Z, requires things faster and faster. And one good experience means that you now expect that the next time,” says Shopper Behaviouralist Ken Hughes. In this Q&A, Hughes reveals the secrets retailers need to know to market to, and employ, Gen Z — the first […]
