Meet the RICE Team: Nicole Silberstein
Have you dug into Retail TouchPoints’ hearty library of resources dedicated to the expanding and evolving marketplace space? Have you seen the latest and greatest stories about direct-to-consumer (DTC) brands scaling across digital channels? Or maybe you’ve done a quick site search to see what Amazon, Meta or TikTok are up to? Well, you’ve likely […]
Footage From the Floor: Leveling Up Personalization Strategies
Today’s consumers expect their online shopping experiences to be seamless and personalized to their wants and needs. We can thank Amazon for that. The online giant is a true master at using data to tailor search results and product recommendations. But through their branded ecommerce sites, merchants have a unique opportunity to create immersive, hyper-relevant […]
Footage From the Floor: Dig Into the Livestream Shopping Trend
3…2…1…lift-off! Livestream shopping is just getting off the ground in the U.S., but we think it’s going to be big. While livestream shopping has been super popular and profitable in China, it’s still in its infancy in other parts of the world. Social platforms such as Facebook have pulled back their live shopping efforts, which […]
The Scoop on Retail’s Livestreaming Opportunity
As adoption for livestreaming continues to grow for brands and retailers, what makes the leaders and innovators stand out? And what other emerging opportunities (metaverse experimentation, perhaps?) are retailers and brands exploring to deliver on connected commerce strategies? During the opening remarks at the Retail Innovation Conference & Expo last month, Deborah Weinswig, CEO and Founder […]
