How Dollar General’s Pivot Strategy Became Integral to the Customer Experience
Since the beginning of the Brand Experience Awards, we’ve made the strategic decision to make “Most Effective Pivot Strategy” a key nomination category. What industry focuses more on pivoting than retail, right? Moreover, the awards started during the peak of COVID-19 lockdowns, and retailers of all sizes were focused on adapting their businesses and customer […]
BEA Spotlight: How KFC Reimagined the Quick-Serve Experience
Who doesn’t love the colonel?! From its quirky marketing strategies to its unforgettable activations, KFC has turned its beloved mascot, Colonel Sanders, into a phenomenon. As the QSR brand has pushed creative limits online, it has been able to push creative limits for its physical spaces. That’s why KFC implemented a Next-Gen design that elevated […]
