How Brands, from Albertsons to PUMA, are Transforming their Brand Experiences
The Brand Experience Awards were created to spotlight companies across the retail realm, from scrappy start-ups to heritage organizations, that have set new standards for brand experience. The first installment of the awards took place in the early days of the pandemic, when consumer behaviors were completely turned upside down. As a result, many winners […]
How Dollar General’s Pivot Strategy Became Integral to the Customer Experience
Since the beginning of the Brand Experience Awards, we’ve made the strategic decision to make “Most Effective Pivot Strategy” a key nomination category. What industry focuses more on pivoting than retail, right? Moreover, the awards started during the peak of COVID-19 lockdowns, and retailers of all sizes were focused on adapting their businesses and customer […]
BEA Spotlight: How KFC Reimagined the Quick-Serve Experience
Who doesn’t love the colonel?! From its quirky marketing strategies to its unforgettable activations, KFC has turned its beloved mascot, Colonel Sanders, into a phenomenon. As the QSR brand has pushed creative limits online, it has been able to push creative limits for its physical spaces. That’s why KFC implemented a Next-Gen design that elevated […]
