How Dollar General’s Pivot Strategy Became Integral to the Customer Experience

The Dollar General self-checkout experience allows consumers to get in and out of stores quickly.

Since the beginning of the Brand Experience Awards, we’ve made the strategic decision to make “Most Effective Pivot Strategy” a key nomination category. What industry focuses more on pivoting than retail, right? Moreover, the awards started during the peak of COVID-19 lockdowns, and retailers of all sizes were focused on adapting their businesses and customer […]

BEA Spotlight: How KFC Reimagined the Quick-Serve Experience

Storefront for KFC

Who doesn’t love the colonel?! From its quirky marketing strategies to its unforgettable activations, KFC has turned its beloved mascot, Colonel Sanders, into a phenomenon. As the QSR brand has pushed creative limits online, it has been able to push creative limits for its physical spaces.   That’s why KFC implemented a Next-Gen design that elevated […]