Zach Darkow - Retail Innovation Conference & Expo

Zach Darkow

Zach darkow

Head of Marketing Measurement

The Home Depot

In the role of Head of Marketing Measurement, Zach leads the growth and center of excellence around marketing measurement and data partnerships. His team drives the Home Depot’s industry-leading measurement solutions and defines how measurement is used to support key decisions. Zach joined The Home Depot in 2022 as Director – Measurement. In that role, he led the newly formed business and developed a team to implement measurement solutions to bridge the gap between analytical capabilities and stakeholders needs. Prior to joining The Home Depot, Zach has over a decade of experience in Retail Media Networks. Holding the role of Director – Marketing Measurement and Advanced Data Solutions for Target, where he held roles of increasing responsibility. He also previously worked with brands such as Xerox, Best Buy and Delta.

 

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