Vincent Robinson - Retail Innovation Conference & Expo

Vincent Robinson

Vincent Robinson

Founder, Managing Director

Box Beauty LLC

I founded Box Beauty in early 2017. We are a direct-to-consumer ecommerce business that focuses on selling multicultural beauty products. With excellent partnerships, an expansive selection, and great pricing, we have been able to sell over $32M to date. We sell domestically and internationally through Amazon, Walmart, and our website. We also drop ship for other ecommerce businesses and perform backordered shipments for retail stores. As Managing Director, I oversee our four divisions: IT, Marketing, Ecommerce, and Warehousing. I also manage our vendor relationships, purchasing, and hiring. Before founding Box Beauty, I was the General Manager of the independent music label, Wild Oak Entertainment. I worked directly for Jonathan Murray, the creator of Keeping Up with the Kardashians. As General Manager, I collaborated on projects with B.o.B, Sean Kingston, and Young Money Entertainment. We released songs that aired on radio and television, which led to a 13-city national tour opening for Mindless Behavior. While touring, we garnered interest from Republic Records. Our artist’s engagement for Twitter and Instagram was in the 75th percentile, averaging 100+ retweets and 1,000+ likes daily. Our artist reached 7x the expected activity for his audience size. Before Wild Oak Entertainment, I interned for the Hip Hop group Public Enemy during their 25th Anniversary. I had the privilege to work with and learn from Hip Hop legend Chuck D. I also worked with DMC, DJ Johnny Juice, and other renowned artists. This internship provided me with the experience I needed to manage an independent music label.

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