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Vicki Cantrell is a retail strategist, community builder, global executive, former Chief Operations Officer and Chief Information Officer in the retail industry, and is recognized for enabling accelerated growth & profitability through optimized management structures and relationship building. Her background includes deep expertise in customer initiatives, operations, and technology for retailers, in addition to providing core industry level alliances, and transforming retail technology companies to build better relationships over transactions.
She most recently served as the Retail Transformation Officer for Aptos, Inc. and in that role she was responsible for developing the practice to materially help retailers on their quest to put the customer at the center of everything they do, and establish move the needle opportunities in their data and business.
Prior to joining Aptos, Cantrell served as NRF’s Senior Vice President, Communities and Executive Director, Shop.org., providing strategic direction and management of Shop.org, NRF’s digital retail division. Additionally, she provided oversight for the NRF communities, including the CIO Council, Digital Council, CMO Council, ARTS and Loss Prevention Council.
Prior to joining NRF, Cantrell served as the COO of Tory Burch during a period of extreme growth and expansion domestically and internationally. As COO, her work centered on the development of process and infrastructure for the transition from initial success to sustained growth. She was also a brand advocate and instrumental in developing ongoing employee and team strategies. During her storied retail career, Cantrell has also worked as CIO of Giorgio Armani Corporation and held positions of growing responsibility with Gucci Group, Party City and JCPenney.
Cantrell is a respected industry leader and is an active member of the Retail Orphan Initiative as a Donor Trustee since 2010. She also serves on the Influencer Advisory Board (IAB) of Sparks & Honey, an agency model based on cultural relevance, and is a board member of Tandy Leather Company.
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