The Vitamin Shoppe
Sharon M. Leite Chief Executive Officer Sharon M. Leite currently serves as the Chief Executive Officer of The Vitamin Shoppe. In this role, she leads a renewed growth strategy that is bringing industry-leading innovation, quality and expertise to the wellness category. Ms. Leite joined The Vitamin Shoppe in August 2018 and since that time has launched a new technology-driven retail format, expanded distribution to new channels, reimagined the loyalty program, introduced personalization initiatives, increased penetration of private brands and pioneered an expansive CBD hemp extract merchandising program. The Vitamin Shoppe, a subsidiary of Franchise Group Inc., is an omni-channel specialty retailer and wellness lifestyle Company with more than 720 directly operated stores and an e-commerce business. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty aids. Ms. Leite joined The Vitamin Shoppe from Godiva Chocolatier, where she was President of North America from October 2017, leading a turnaround that returned the North American business to profitability. Previously, Ms. Leite was the President of Sally Beauty, US and Canada, an international specialty retailer and distributor of professional beauty products. Ms. Leite also spent close over 8 years in increasingly senior roles, leaving as Executive Vice President of Sales, Customer Experience and Real Estate. Earlier in her career, Ms. Leite held leadership positions with increasing responsibilities at Bath & Body Works (L Brands), Gap Inc. and The Walt Disney Company. Ms. Leite currently serves on the Boards of The National Retail Federation, Tandy Leather, Performing Arts Fort Worth, and the Neeley Business School at Texas Christian University. She is also a member of the Senior Advisory Council of AEA Investors.
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