Scott Lux


Former VP, Ecommerce and Digital

Theory and Helmut Lang

Scott has experience in various aspects of ecommerce, digital strategy, marketing, and analytics from both the brand side and agency perspective. Scott began his digital career in Seattle as a VP of Online Product Development for Chase. From there he moved to the Global Digital Agency Possible (Wunderman Thompson). While at Possible, he led digital strategy and ecommerce for Nordstrom, Entertainment Weekly, and REI. After five years with the agency, he moved back to the brand side leading ecommerce and digital initiatives for American Express, Morgans Hotel Group, Diesel, John Varvatos, Intermix, and Theory. He is currently an Adjunct Professor at Columbia and the Fashion Institute of Technology.

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